The Gerard Lighting Group's lighting distribution and partnership network is Australasia's largest. Gerard Lighting's six major brands are well positioned, with sales representation and warehousing operations in cities across Australia and New Zealand.

Australia represents only 2% of the global lighting market. The Group has made strategic investments in offshore markets, which in the medium term, are expected to position Gerard Lighting as the leading lighting group in the region around the Indian Ocean.

Pierlite is established internationally with offices, including engineering and manufacturing facilities, located in Asia Pacific, India and the Middle East. Gerard Lighting has already established franchise agreements for the Pierlite brand in the United Kingdom, Pakistan, East Africa, Mozambique and Italy.

International Expansion

Gerard Lighting has made an investment in both Asia and India and believes an opportunity exists to grow its sales markets in offshore locations such as Asia Pacific and India, the Middle East, Indonesia and Malaysia, where there are ready markets and where Gerard Lighting is already represented. Part of the Group’s growth strategy is to leverage off its international brand Pierlite and expand its sales penetration from a relatively low base.

It is Gerard Lighting’s strategic objective to become the number one lighting group in the region around the Indian Ocean. Already the market leader in the combined Australian and New Zealand markets, Gerard Lighting has a growing profile and attractive market position with plans to continue to grow its footprint and presence in both countries.